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Before Amazon enters Sweden it needs a .se country code

Few companies appreciate the value of country codes as Amazon.

As you can see here, Amazon goes a step further and integrates the cccTLD directly into the logo:

amazon logos and country codes

According to a post on Good E-Reader, Amazon has been stymied in its quest to obtain a country code for Sweden. Amazon also doesn’t appear to have Finland (amazon.fi).

Fortunately, Amazon does own Amazon.no and Amazon.dk.

This just goes to show that even many of the world’s largest companies were a bit late to the country code land rush.

If this post is true regarding Sweden, this is a positive sign that Amazon has (at least) a few localized websites in the works.

It’s about time.

 

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John Yunker
John is co-founder of Byte Level Research and author of . He has published 14 annual editions of The Web Globalization Report Card and is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

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