Yandex headed to Turkey, and beyond

Now that Yandex is a public company there is much speculation about which markets the search engine known as Russia’s Google plans to expand into next.

You don’t have to look further than the home page to see that Yandex does indeed have expansion plans:

The reports that I’ve read indicate that Turkey is the next market in line for expansion. It would certainly give Yandex employees a good excuse to do some in-market “research.” (Turkey is a hot destination for many Russians.)

Andy Atkins-Krüger has written a great post on how Yandex is doing in Russia and beyond. It’s a must read if you want to learn more about the Russian Google and where it’s headed.



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