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Globalization Cuts Both Ways

Living in the U.S., it’s easy to take a one-sided view of globalization, where U.S. companies expand into foreign markets. But globalization cuts both ways, and I always love to see foreign companies take on U.S. multinationals on their home turf. For example, how will KFC handle Pollo Campero now that it has gone local?

Polo Campero is a Guatemalan fast food chain that just opened its first U.S. branch in Los Angeles. You can read the NY Times article here.

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John Yunker
John is co-founder of Byte Level Research and author of . He has published 14 annual editions of The Web Globalization Report Card and is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

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