Of Wal-Mart and Web sites

Wal-Mart has stores in 9 countries yet offers localized sites for only two of these countries: Germany and Mexico. And even these two sites are little more than facades. I’m going to do quite a bit more writing about why companies such as Wal-Mart don’t do such a good job presenting themselves to the world by means of the Internet.

John Yunker
John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.

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