I love this story in CircleID about how the Hong Kong billionaire Richard Li has registered the generic top-level domain .richardli.
I have no idea what he paid but the going rate on the application is around $100,000.
The official explanation for this purchase is to “protect intellectual property.” But I’d say owning one can be a heck of a lot of fun.
Now that Richard owns the domain, he can set up his own email account; how about me@richardli?
Now I just have to drum up enough money to register .yunker before these folks beat me to it.