Chinese marathoners suffer from lack of translation

soap china

According to People’s Daily, a number of runners in a South China marathon suffered from more than simply lack of hydration.

Try lack of translation.

The bar of soap shown above was included in each runner’s swag bag — apparently a number of runners thought they were energy bars. Yes, folks, translation does matter!

And even in English, that package does not look like soap. After 26 miles I might have done the same thing.

John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 16 annual editions of The Web Globalization Report Card.
John Yunker

Latest posts by John Yunker (see all)

%d bloggers like this: