Think Globally; Develop Locally

That’s what Intel plans to do as it opens up design centers in India, China, Brazil, and Egypt, according to CNET News. Says the article, “the so-called definition centers will examine local conditions and economies and then try to design PCs, components and software for the people who live there.”

Intel is simply following the money; more than 70% of its revenues come from outside the US. And in this brutally competitive and increasingly commoditized environment, Intel knows that localized products will give it a competitive edge.

The fact that Egypt is one of the target markets is also telling. I’m seeing early signs that multinationals are awakening to the Middle East market, both through product development and Web localization.

John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 16 annual editions of The Web Globalization Report Card.
John Yunker

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