My correspondent in Australia took some pictures that illustrate the ways that Starbucks has localized itself for the market.

It’s Our Shout!
starbucks_au3.JPG
Translation: “It’s On Us”

A Local Drink Concoction
starbucks_au2.JPG

And Another…
starbucks_au.JPG

John Yunker
John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.

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