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Beyond Borders: Web Globalization Strategies

It’s official! The book I spent the past year on is now available from Amazon. It came in at a whopping 576 pages and – as I look through it again – was a very ambitious undertaking. I set out to create a book that covered the full landscape of Web globalization issues – from planning to marketing to technical and linguistic obstacles. I even added a section about international domain names. Then the editor suggested “Hands On” sections and I added those as well; the Hands On sections were actually quite a bit of work considering that I had to recruit volunteer translators across eight languages. But the hard work was well worth it. I’m very proud of this book and I hope people like it.

I’m also VERY curious just to see how many people are truly grappling with these issues. From where I sit, I just assume that organizations will inevitably see the need for some degree of Web globalization; but in the real world things don’t always work out that way, at least not as quickly as I would assume.

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John Yunker
John is co-founder of Byte Level Research and author of . He has published 14 annual editions of The Web Globalization Report Card and is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

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