Intel’s New Logo, Via Samsung

So I read today about Intel’s new branding campaign set to launch next week during CES. I had no idea that when Intel hired Samsung marketing chief Erik Kim to take over their branding that he would bring his love for angled ovals with him. But, sure enough, the new Intel logo appears to be channeling Samsung:

Intel’s soon-to-be-old logo…

plus Samsung’s current logo…

equals Intel’s new logo

So here’s what I think Samsung should do, just to keep things interesting…


After all, angled ovally logos are old news.

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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.