I’m pleased to announce the new book Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, due out on April 10th. Think Outside the Country is isn’t strictly about taking a website or mobile app global, …
I’m excited to announce the publication of The 2017 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. Here are the …
Xerox recently spun off its services unit into a billion-dollar global company known as Conduent. I took a quick look at the Conduent website to see how world-ready this “global” website had become in its very first iteration. And, spoiler alert, it’s clear that Conduent …
The death of Thailand’s King Bhumibol Adulyadej has led to stores running out of black and white clothing as the population mourns its leader in color-appropriate clothing. What does this mean for website localization? Consider the Thailand home pages for …
My latest post for client Pitney Bowes on localizing for Canada. An excerpt: As they begin their global expansion, American companies often select Canada first under the assumption that the market will be easier to succeed in than more distant …
HTML has long supported the ability to create numbered lists simply by using the <ol><li></li></ol> tags. But these tags are rather limited if you are developing websites for the world. How, for example, do you support Asian numbering systems? That’s …
I begin this post with a question because I don’t have an answer. A book making news these days is The Collaboration: Hollywood’s Pact with Hitler. It’s about Hollywood’s active self-censorship to appease German censors during Hitler’s reign. According to the …
In 2005, I wrote transcreation is gaining momentum. I predicted that we’d see a lot more use of this word in the years ahead. Why? Because “translation sounds like a commodity; transcreation sounds like a service.” So here we are …
I am pleased to have been invited by John Yunker to contribute thoughts on the localization industry in China. I welcome your comments and suggestions for future articles. Here’s my first posting – Four years ago, I was working for …