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flags

What’s wrong with this global gateway?

September 3, 2014 by John Yunker

A few things. First, using flags to indicate language is almost always a mistake. Second, why are the language names all in English? Only the “English language” text needs to be in English. The purpose of the gateway is to communicate with …

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Categories Global By Design, Global navigation

Samsung: The best consumer technology website of 2013

April 4, 2013 by John Yunker

We studied 18 consumer technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world. Out of those 18 …

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Categories Business globalization, Languages, Web Globalization, Web Globalization Report Card

Entering the Nike “language tunnel”

August 14, 2012 by John Yunker

Nike has a brand new website and they’ve made a few navigational changes along the way. For starters, it appears that Nike is now using geolocation to detect the location of the user’s browser. This means Nike is no longer …

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Categories Global navigation, Web Globalization, Web Globalization Report Card

Is Apple giving up on flags?

October 28, 2010 by John Yunker

Apple has been using flags as part of its global gateway for many years. In 2006, Apple’s global gateway was positioned in the footer and featured a different flag for each country web site: Today, Apple has done away with …

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Categories Apple, Global navigation, Reports

The Swiss Air global gateway: When one flag isn’t enough

May 30, 2010 by John Yunker

When it comes to web globalization and, in particular, global navigation, the general rule about flags is to avoid using them. By avoiding them, you avoid stepping into any number of politically sensitive issues. Nevertheless, companies love to use flags …

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Categories Global navigation, Web Globalization
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