A few things. First, using flags to indicate language is almost always a mistake. Second, why are the language names all in English? Only the “English language” text needs to be in English. The purpose of the gateway is to communicate with …
We studied 18 consumer technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world. Out of those 18 …
Nike has a brand new website and they’ve made a few navigational changes along the way. For starters, it appears that Nike is now using geolocation to detect the location of the user’s browser. This means Nike is no longer …
Apple has been using flags as part of its global gateway for many years. In 2006, Apple’s global gateway was positioned in the footer and featured a different flag for each country web site: Today, Apple has done away with …
When it comes to web globalization and, in particular, global navigation, the general rule about flags is to avoid using them. By avoiding them, you avoid stepping into any number of politically sensitive issues. Nevertheless, companies love to use flags …