Lead the World to your Website: Secrets of Successful Global Gateways



  • 8 lessons
  • 29 minutes total

So you’ve added content in a new language to your website, or you’ve created an entirely new localized website. Now you need to direct people to this new content. That’s where the global gateway fits in.

A global gateway is the initial point of contact between your website and the world — it is, in effect, a web user’s first impression. And you don’t get a second chance to make a first impression.

A global gateway strategy ensures that people find localized content, no matter where they live or what languages they speak. This class will teach you to develop a successful global navigation strategy for your website. Whether your site supports two languages or 20 or more, this class will provide the foundation you need.

The techniques and recommendations in this class are the result of more than a decade spent studying the process of directing web users to local content. You’ll learn secrets from the best global websites – as well as practices to avoid. We’ll look at the global websites of Amazon, Apple, Disney, Hertz and many others.

This class assumes that you have no global or technical experience or speak any other language than English.