- 6 lessons
- 1 hour, 4 minutes total
In the US, a great day in the stock market will leave you seeing green.
In China, you’ll be seeing red. That’s because red in China is a positive color.
Colors carry significant cultural, religious, political, and personal meanings. This class will give you a better understanding of what colors mean around the world so you can do a better job of localizing your brand, website, packaging and marketing content.
By the end of this class you will conduct a visual audit of the colors used on your website, your products and packaging, your logo. Based on the cultural insights from this class, you will develop a list of pros and cons for potential markets around the world.