Color by Country: Understanding Colors and Their Meanings Around the World

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  • 6 lessons
  • 1 hour, 4 minutes total

In the US, a great day in the stock market will leave you seeing green.

In China, you’ll be seeing red. That’s because red in China is a positive color.

Colors carry significant cultural, religious, political, and personal meanings. This class will give you a better understanding of what colors mean around the world so you can do a better job of localizing your brand, website, packaging and marketing content.

By the end of this class you will conduct a visual audit of the colors used on your website, your products and packaging, your logo. Based on the cultural insights from this class, you will develop a list of pros and cons for potential markets around the world.