Hotels.com scored highly in the 2012 Web Globalization Report Card. At 37 languages (in addition to English), Hotels.com is not the language leader in travel, but it’s near the front of the pack. And the company has been a leader …
The 2012 Web Globalization Report Card is my first attempt at analyzing web globalization in a post-PC world. By post-PC world, I’m referring to a world in which the website adapts not only to the device (PC, tablet, smartphone) but also to …
UPDATE: The 2017 Web Globalization Report Card is now available. I’m happy to announce the publication of the 2012 Web Globalization Report Card. This year, we reviewed 105 websites across 17 industries; the websites comprise 70% of the Interbrand Best …
In my last post I noted how Cisco has created the social aggregation page: Social@Cisco. This page is simply a global template that allows Cisco to plug in different local feeds for different markets. I should also note that KPGM has …
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I’ve been revisiting a number of the websites that at one point were localized specifically for Spanish speakers in the US. And now I’m finding dead links. Home Depot had a site located at homedepotespanol.com and Lowe’s had one at …
An interesting article by Alexandra Berzon of the WSJ regarding Hilton and Starwood hotels, which are offering menus and services tailored to Chinese travelers. This quote jumped out at me: After Starwood executives noticed an enormous recent jump in the number …
I was interviewed recently by Paul Sawers of The Next Web. He wrote a great article about the challenges and opportunities of web internationalization. I recommend sending this link to anyone who thinks web globalization is a simple matter of …
I’m always amazed when I come across global gateways that I find complicated in my native language. Like Delta Airline‘s global gateway. What you see here is not one but two pull-down menus. First you select your country, then language. …
Over the past few months I’ve profiled a number the industry leaders from the 2011 Web Globalization Report Card. But I won’t be able to profile them all, so here is the full list: Industry 2011 Leader Airlines Emirates Automotive …