I’ve begun work on the 7th edition of the Report Card. To produce this report I individually review more than 200 global web sites across more than 20 industries. Needless to say, I’ve got a busy month ahead! I’ve already …
In the 2008 Web Globalization Report Card, Hotels.com ranked close to last place in the web services category. In this year’s Report Card, Hotels.com ranked only behind Google and Wikipedia — an impressive turnaround. In just two years, Hotels.com added …
It’s been awhile since I’ve posted findings from the 2010 Web Globalization Report Card, but I did want to include a brief note on the retail sector. We define this industry segment to include those retailers (and a few food/beverage chains) …
I’m pleased to be speaking on a topic near and dear to my heart — the best practices of global websites. Lionbridge is hosting the webinar and attendance is free. The date and time is May 20th at 12:00 PM …
We included nine professional services websites in the 2010 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world. Out of those nine companies, …
eBay has invested significantly in web localization over the years and it is a top-20 website in countries such as France, Italy, and the UK (Alexa). But it could do more to help more people find these local sites. Between …
As I prepare to hop on a plane to Europe, I’d like to focus briefly on the airline industry. I should preface this post by saying that I find “meta” travel sites like Kayak and Sidestep much easier to use …
We included nine hotel and resort brands in the 2010 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their web sites and applications for the world. It is …
We included 12 automotive brands in the 2010 Web Globalization Report Card. And of the 12, Volkswagen emerged on top. Volkswagen is one of the more globally consistent automotive web sites. In general, automotive sites are behind the curve in …
Languages are a means to an end, and in web globalization, languages help you expand your global reach. And global reach doesn’t always mean expanding beyond borders, it could also mean expanding within borders — consider Spanish for the US …