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Web Globalization Report Card

Hotels.com: The best global travel website

March 31, 2013March 1, 2012 by John Yunker

Hotels.com scored highly in the 2012 Web Globalization Report Card. At 37 languages (in addition to English), Hotels.com is not the language leader in travel, but it’s near the front of the pack. And the company has been a leader …

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Categories Web Globalization, Web Globalization Report Card

Web globalization in a post-PC world

April 10, 2013February 6, 2012 by John Yunker
PCs, laptops, tablets, smartphones

The 2012 Web Globalization Report Card is my first attempt at analyzing web globalization in a post-PC world. By post-PC world, I’m referring to  a world in which the website adapts not only to the device (PC, tablet, smartphone) but also to …

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Categories Apple, Global navigation, iPad, iPhone, Retail globalization, Web Globalization, Web Globalization Report Card

The best global websites of 2012

August 8, 2017February 2, 2012 by John Yunker

UPDATE: The 2017 Web Globalization Report Card is now available. I’m happy to announce the publication of the 2012 Web Globalization Report Card. This year, we reviewed 105 websites across 17 industries; the websites comprise 70% of the Interbrand Best …

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Categories Apple, Google, Web Globalization Report Card

Social Aggregation Case Study: KPMG@Davos

January 28, 2012 by John Yunker

In my last post I noted how Cisco has created the social aggregation page: Social@Cisco. This page is simply a global template that allows Cisco to plug in different local feeds for different markets. I should also note that KPGM has …

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Categories Twitter, Web Globalization Report Card

Coming soon…

January 19, 2012 by John Yunker

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Categories Web Globalization Report Card

Some companies have given up on Spanish for the US

November 28, 2011 by John Yunker

I’ve been revisiting a number of the websites that at one point were localized specifically for Spanish speakers in the US. And now I’m finding dead links. Home Depot had a site located at homedepotespanol.com and Lowe’s had one at …

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Categories Translation, US Hispanic Market, Web Globalization, Web Globalization Report Card

Without web localization, you’re just guessing

July 10, 2011 by John Yunker

An interesting article by Alexandra Berzon of the WSJ regarding Hilton and Starwood hotels, which are offering menus and services tailored to Chinese travelers. This quote jumped out at me: After Starwood executives noticed an enormous recent jump in the number …

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Categories China, Translation, Web Globalization, Web Globalization Report Card

Web design with the world in mind

May 24, 2011 by John Yunker

I was interviewed recently by Paul Sawers of The Next Web. He wrote a great article about the challenges and opportunities of web internationalization. I recommend sending this link to anyone who thinks web globalization is a simple matter of …

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Categories Global By Design, Global navigation, Google, Translation, Web Globalization, Web Globalization Report Card

Delta’s global gateway: When complexity kills

February 28, 2017May 17, 2011 by John Yunker

I’m always amazed when I come across global gateways that I find complicated in my native language. Like Delta Airline‘s global gateway. What you see here is not one but two pull-down menus. First you select your country, then language. …

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Categories Delta Airlines, Global navigation, Travel companies, Web Globalization, Web Globalization Report Card

Web globalization leaders of industry

April 23, 2011 by John Yunker

Over the past few months I’ve profiled a number the industry leaders from the 2011 Web Globalization Report Card. But I won’t be able to profile them all, so here is the full list: Industry 2011 Leader Airlines Emirates Automotive …

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Categories Web Globalization, Web Globalization Report Card
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