It’s official! The book I spent the past year on is now available from Amazon. It came in at a whopping 576 pages and – as I look through it again – was a very ambitious undertaking. I set out to create a book that covered the full landscape of Web globalization issues – from planning to marketing to technical and linguistic obstacles. I even added a section about international domain names. Then the editor suggested “Hands On” sections and I added those as well; the Hands On sections were actually quite a bit of work considering that I had to recruit volunteer translators across eight languages. But the hard work was well worth it. I’m very proud of this book and I hope people like it.
Globalization Cuts Both Ways
Living in the U.S., it’s easy to take a one-sided view of globalization, where U.S. companies expand into foreign markets. But globalization cuts both ways, and I always love to see foreign companies take on U.S. multinationals on their home …