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Uncategorized

Web localization in the Year of the Sheep

February 22, 2015February 20, 2015 by John Yunker

I enjoying watching how Western companies localize their websites and products to capitalize on Chinese New Year — the Year of the Sheep (or Goat). Like this gift card from Starbucks China: And this  hero image on the Microsoft China home …

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Categories China, Microsoft, Nike, Starbucks, Uncategorized

The best global travel websites (and why)

February 28, 2017May 1, 2014 by John Yunker

There are now more than one billion international travelers, making the travel industry a benchmark for web globalization innovation and excellence. So I’m pleased to be presenting a free webinar — sponsored by Lionbridge — to discuss my analysis of …

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Categories Booking.com, Hotels.com, Languages, Translation, Travel, Travel companies, Uncategorized, Vendors, Web Globalization

WhatsApp gets global navigation right

December 7, 2012December 6, 2012 by John Yunker

I’ll admit I knew nothing about WhatsApp before I read that Facebook was about to buy the company (or not). So I went to its website and was pleasantly surprised to see a simple but effective global gateway. Let’s start …

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Categories Global By Design, Software Localization, Uncategorized, Web Globalization, Web Globalization Report Card
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