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Translation

Life Sciences Translation Demand Booming

May 6, 2004 by John Yunker

Bowne Global Solutions cites the results of a study it commisioned through Capgemini that finds translation demand booming in the life sciences industry. The ever-expanding European Union is driving this demand, as all medical devices and pharmaceuticals must be translated …

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Categories Business globalization, Translation, Web Globalization

Siemens and Translation: Outsourcing vs. Insourcing

April 25, 2004 by John Yunker

Large companies are in a constant state of flux about how to best manage translation. Should they do the work in house or should they outsource it to a translation agency? Ask any translation vendor and they will passionately tell …

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Categories Business globalization, Translation, Web Globalization

World’s Largest Translation Agency Is Getting Larger

April 8, 2004 by John Yunker

The BBC writes about the expanding translation demands of an expanding European Union. When 10 additional countries join the European Union on May 1st, they bring with them the demands of translating and interpreting nine additional languages. This is on …

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Categories Translation, Vendors, Web Globalization

Pull-Down Menus Are A Global Problem

March 28, 2004 by John Yunker

As companies add more and more localized Web sites to their portfolio, they are increasingly resorting to using pull-down menus for navigation. Yet as the FedEx gateway (below) illustrates, pull-down menus are no panacea; they may in fact cause more …

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Categories Business globalization, Translation, Web Globalization

Web Site Review: Dura Automotive

December 25, 2003 by John Yunker

We received a press release this week from DURA Automotive Systems regarding their Web globalization efforts. Here is an excerpt: With locations in more than 14 countries, Web-based communication transcending the barrier of language is critical for DURA Automotive Systems. …

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Categories Business globalization, Translation, Web Globalization

Can You Find the Global Gateway?

August 28, 2003 by John Yunker

I’m a strong advocate for “global gateways.” A global gateway is the term I used to refer to the navigation system that directs users to their language-specific or locale-specific Web sites. Once you offer more than one language or locale, …

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Categories Business globalization, Translation, Web Globalization
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