Steve Rivkin of the Naming Newsletter posted an short piece on why FedEx and UPS may be benefitting in China simply because of their names. Here’s an excerpt: The name FedEx has a strong association in Mandarin Chinese with fei, …
From The Wall Street Journal today: The European Union has passed a law requiring all EU-based companies to publish quarterly reports — a measure that is meant to force firms to share uncomfortable truths. At the announcement of the so-called …
Read moreThe World’s Largest Translation Agency Faces Backlog
Seth Godin has published a very useful guide of business consultants, in which we are happy to be included. It’s a great idea, and I encourage you to download a copy. Like most Seth Godin “idea viruses,” this one is …
I read today that the translation firm RWS Group has changed its name to ENLASO Corporation. Now I understand that the letters RWS hardly roll off the tongue, but is ENLASO any major improvement? According to the press release, the …
Read moreTranslation Companies Aren’t Good at Translating Themselves
Bowne Global Solutions cites the results of a study it commisioned through Capgemini that finds translation demand booming in the life sciences industry. The ever-expanding European Union is driving this demand, as all medical devices and pharmaceuticals must be translated …
Large companies are in a constant state of flux about how to best manage translation. Should they do the work in house or should they outsource it to a translation agency? Ask any translation vendor and they will passionately tell …
Read moreSiemens and Translation: Outsourcing vs. Insourcing
The BBC writes about the expanding translation demands of an expanding European Union. When 10 additional countries join the European Union on May 1st, they bring with them the demands of translating and interpreting nine additional languages. This is on …
Read moreWorld’s Largest Translation Agency Is Getting Larger
As companies add more and more localized Web sites to their portfolio, they are increasingly resorting to using pull-down menus for navigation. Yet as the FedEx gateway (below) illustrates, pull-down menus are no panacea; they may in fact cause more …
We received a press release this week from DURA Automotive Systems regarding their Web globalization efforts. Here is an excerpt: With locations in more than 14 countries, Web-based communication transcending the barrier of language is critical for DURA Automotive Systems. …
I’m a strong advocate for “global gateways.” A global gateway is the term I used to refer to the navigation system that directs users to their language-specific or locale-specific Web sites. Once you offer more than one language or locale, …