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Retail globalization

How to improve your global ecommerce website

January 2, 2014 by John Yunker

My latest post for client Pitney Bowes includes tips for removing the global ‘friction’ from your ecommerce website. An excerpt: What’s Your “Last” Name? In the United States, we generally use the term “last name” on input forms, but many countries use …

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Categories Business globalization, Global By Design, Retail globalization, Web Globalization

Is Your Website World Ready? Five tips to keep in mind…

December 17, 2013 by John Yunker

Here’s my latest post for client Pitney Bowes: An excerpt: Avoid visual pitfalls. By editing the text to be world-ready, you’re halfway towards avoiding any “international incidents.” But you also need to take a close at your visuals. All cultures have their …

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Categories Business globalization, Global By Design, Retail globalization, Web Globalization

When does localization become capitulation?

August 15, 2013 by John Yunker

I begin this post with a question because I don’t have an answer. A book making news these days is The Collaboration: Hollywood’s Pact with Hitler. It’s about Hollywood’s active self-censorship to appease German censors during Hitler’s reign. According to the …

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Categories Business globalization, China, Culture, Retail globalization, Starbucks

Pricing for good luck in Asia

July 24, 2013 by John Yunker

I’ve written an article for client Pitney Bowes on pricing strategies in Asia. Here, for example, is how the iPad mini is priced in China: All those 8s are no coincidence. Find out why here.

Categories Apple, Business globalization, China, Microsoft, Pitney Bowes, Retail globalization, Web Globalization

Free Webinar: The Leading Global Retailers (and why)

April 8, 2013April 1, 2013 by John Yunker

I hope you’ll join me on Wednesday for a free one-hour webinar (sponsored by Lionbridge). I will talk about my research on the retail industry, focusing on companies like Amazon, Apple, and Best Buy. You’ll get a better understanding of …

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Categories Apple, Global navigation, Languages, Retail globalization, Web Globalization

How Nike localizes “football”

September 10, 2012 by John Yunker

In the US, football season has officially begun (there goes my weekends). But outside of the US, football season means something entirely different. So how does a global sporting goods company like Nike manage this heavily weighted word? Here are …

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Categories Global navigation, Retail globalization, Web Globalization

Web globalization in a post-PC world

April 10, 2013February 6, 2012 by John Yunker
PCs, laptops, tablets, smartphones

The 2012 Web Globalization Report Card is my first attempt at analyzing web globalization in a post-PC world. By post-PC world, I’m referring to  a world in which the website adapts not only to the device (PC, tablet, smartphone) but also to …

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Categories Apple, Global navigation, iPad, iPhone, Retail globalization, Web Globalization, Web Globalization Report Card

Best global retail web site: IKEA

August 26, 2010 by John Yunker

It’s been awhile since I’ve posted findings from the 2010 Web Globalization Report Card, but I did want to include a brief note on the retail sector. We define this industry segment to include those retailers (and a few food/beverage chains) …

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Categories Retail globalization, Web Globalization, Web Globalization Report Card
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