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Global gateway fail

Global gateway fail: DeWalt

June 8, 2015 by John Yunker

DeWalt greets visitors with a pull-down global gateway shown here: This type of landing page is not ideal in this day and age. Using geolocation (see Geolocation for Global Success), DeWalt could take the user directly to the localized website and …

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Categories Global By Design, Global gateway fail, Global navigation, Web Globalization

Global gateway fail: App Annie

May 19, 2015 by John Yunker

I want to focus on App Annie because it appears the company is planning to significantly expand its global reach — and therefore needs a gateway suited to task. Currently, App Annie supports five languages. But you might not know …

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Categories Global gateway fail, Global navigation, Usability
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