Starbucks in Russia

According to the Moscow Times, Starbucks has opened its first retail location in Russia.

No Russian Web site yet, but I have no doubt that one is in the works. That makes it 19 countries (and counting) for Starbucks.

starbucks_gate_jun05.jpg

And, after a brief trip to Osaka, I have to say that Starbucks is doing very well in Japan. The chain is not nearly as ubiquitous in Osaka as it is in Tokyo, but it’s getting there…

UPDATE: I stand corrected. There are more than 30 countries around the world that include at least one Starbucks. Here is the current list (Russia not yet included):

  • Australia
  • Austria
  • Bahrain
  • Canada
  • Chile
  • China
  • Cyprus
  • France
  • Germany
  • Greece
  • Indonesia
  • Japan
  • Jordan
  • Kuwait
  • Lebanon
  • Malaysia
  • Mexico
  • New Zealand
  • Oman
  • Peru
  • Philippines
  • Puerto Rico
  • Qatar
  • Saudi Arabia
  • Singapore
  • South Korea
  • Spain
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • United Arab Emirates
  • United Kingdom
  • United States

Move over FIGS; Here Comes BRIC

Emerging markets are driving the Web globalization revolution.

Investment bankers use an acronym that is going to have a major impact on the future of the globalization industry: BRIC.

BRIC stands for Brazil, Russia, India, and China, the four countries that pose the greatest opportunities for long-term growth among emerging markets. Of course, the key words are “long term” – these markets are anything but sure bets over the short term.

The localization industry has long used the acronym FIGS, which stands for French, Italian, German, Spanish, the most popular four languages chosen when companies enter Europe. CJK, for Chinese, Japanese, and Korean, is also frequently used when expanding in Asia.

But I see BRIC gaining currency in the localization industry, because where investment bankers see growth so too do the multinationals who hope to capitalize on that growth. And while FIGS and CJK are geographically oriented, BRIC focuses purely on opportunity. This is great news for translators of Tamil, Chinese, Russian, and Portuguese and the vendors who learn to speak “BRIC.”

(NOTE: This essay is from the April issue of Global By Design — on newsstands everwhere!)

StarOffice Learns a Few More Languages

Sun says that it localize its StarOffice software suite into five additional languages over the next year, which will include Russian, Polish and Dutch. The software is currently available in 11 languages.

StarOffice costs a great deal less than Microsoft’s Office suite, which makes it particularly appealing in an emerging market like Russia. While Microsoft’s Office suite is available more languages than StarOffice, the gap is narrowing.