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Countries

Is Globalization Good?

September 7, 2003 by John Yunker

According to a recent study by the Pew Research Center, people around the world generally approve of increased international trade. They also “think positively” of international and multinational organizations, such as the World Trade Organization. (Respondents were not too fond …

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Categories Brazil, Business globalization, Web Globalization

ICANN Goes Global — Gradually

March 30, 2003 by John Yunker

Since its inception, ICANN (Internet Corporation for Assigned Names and Numbers) has been criticized for favoring the U.S. over other countries. But with a new president in office, Australian Paul Twomey — the first non-U.S. citizen to be president — …

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Categories China, Domain names, Web Globalization

There is No Such Thing as “Rest of World”

March 24, 2003 by John Yunker

Multilingual Computing has published a very useful supplement on best practices in Web globalization. You can download a copy here. The following is an excerpt from an article that I contributed: There is no such thing as “rest of world.” …

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Categories Brazil, Web Globalization

The Globalization of Google

March 19, 2003 by John Yunker

Amy Campbell alerted me to a very interesting graphic on the Google Zeitgeist page. It tracks the languages used to access Google over the past two years: Google handles more than 200 million queries a day from around the world. …

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Categories Arabic, China, Google, Web Globalization

A Brand By Any Other Name

October 11, 2002 by John Yunker

A great interview with Andy Chuang of Goodcharacters.com in Fresno, California. His company specializes in Chinese naming and linguistic evaluation. The interview was conducted by Steve Rivkin; here’s an excerpt: For example, Toshiba once had a commercial song in China …

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Categories Brazil, Business globalization, China, Web Globalization
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Will Wal-Mart Ever Stop Growing?
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