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Brazil

Is Globalization Good?

September 7, 2003 by John Yunker

According to a recent study by the Pew Research Center, people around the world generally approve of increased international trade. They also “think positively” of international and multinational organizations, such as the World Trade Organization. (Respondents were not too fond …

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Categories Brazil, Business globalization, Web Globalization

There is No Such Thing as “Rest of World”

March 24, 2003 by John Yunker

Multilingual Computing has published a very useful supplement on best practices in Web globalization. You can download a copy here. The following is an excerpt from an article that I contributed: There is no such thing as “rest of world.” …

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Categories Brazil, Web Globalization

A Brand By Any Other Name

October 11, 2002 by John Yunker

A great interview with Andy Chuang of Goodcharacters.com in Fresno, California. His company specializes in Chinese naming and linguistic evaluation. The interview was conducted by Steve Rivkin; here’s an excerpt: For example, Toshiba once had a commercial song in China …

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Categories Brazil, Business globalization, China, Web Globalization
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