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Starbucks

Starbucks in Asia: From serving expats to serving locals

September 30, 2013 by John Yunker

Starbucks currently has 19,000 locations of which 11,000 are in the US. According to this Wall Street Journal Q&A (reg. required), Howard Schultz remains optimistic about Asia: Outside the U.S., Starbucks is now in 62 countries. “The biggest opportunity we have …

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Categories China, Starbucks, Web Globalization

When does localization become capitulation?

August 15, 2013 by John Yunker

I begin this post with a question because I don’t have an answer. A book making news these days is The Collaboration: Hollywood’s Pact with Hitler. It’s about Hollywood’s active self-censorship to appease German censors during Hitler’s reign. According to the …

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Categories Business globalization, China, Culture, Retail globalization, Starbucks

Starbucks CEO on Globalization: Don’t Go Changing

August 15, 2013December 3, 2006 by John Yunker

Chief Executive Magazine recently featured a brief Q&A with Jim Donald, CEO of Starbucks. He shed some light on the company’s global strategy. in short, Starbucks is trying to change as little as possible in each new market they enter. …

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Categories Business globalization, China, Culture, Starbucks, Web Globalization
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