GoDaddy is marketing the new top-level domain INTERNATIONAL.
This is one TLD that I can’t imagine recommending to anyone.
For starters, you don’t need this domain to go global. Every TLD is inherently global in reach.
And if you really want to go global, you need to register local domains, as in country codes and language-specific domains.
As I often say: The Internet connects computers; language connects people.
A 13-character, Latin-based domain is not going to get you very far in countries for which Latin is not the native script, like say the world’s largest Internet market: China.
So despite what GoDaddy says, you don’t need “.international” to go international.
My latest post for client Pitney Bowes on making sense of the hype concerning the new generic TLDs.
The first wave is rolling in
More than 1,200 gTLDs have been applied for so far. You can check the status of each domain online (https://gtldresult.icann.org/application-result/applicationstatus) and learn more about what each applicant plans to do with it. In many cases, applicants are planning to register their brand names for internal uses, such as KPMG and Hermes. But many applicants are registering domains with the hopes of creating a popular and lucrative new source of revenue.
So far, more than 125 domain names have been delegated, including such names as:
- онлайн (online)
- 公司 (company)
My take: Many of these new TLDs are going to amount to nothing. But many will be quite successful and will usher in a new wave of innovations. So anyone who dismisses gTLDs altogether is mistaken.
It’s nice to see GoDaddy improving its global gateway.
Note the use of the globe icon below to indicate the global gateway menu:
Click on the globe or locale name and you’ll see the following menu:
It’s text-only, easy to read. Simple.
GoDaddy has a long ways to go in regards to web globalization, but this global gateway is a good foundation for growth — which I suspect is on the horizon.