Well, it appears that McDonald’s has fallen on hard times. According to the New York Times, it is “pulling out of three countries and closing restaurants in about 10 other nations as part of a restructuring aimed at righting its …
Want to know a big reason why Amazon is doing well these days? According to this article: Sales rose 33 percent to $851 million, helped by growth of some 90 percent from its international sites, most of which was powered …
In a global marketplace, the odds of a new brand name offending somebody somewhere multiply significantly. Do your homework before taking a brand name into new markets. And read Steve Rivkin’s Naming Newsletter. Here’s a recent excerpt: In August 2002, …
“With more than 42.5 million people of Hispanic descent in the United States, representing nearly 15 percent of the entire population, it’s important for us to provide this valuable audience with the choice of receiving BellSouth’s high-quality services either in …
According to a new report by Allied Business, the translation industry is showin no signs of slowing down. They predict translation revenues will reach $9.5 billion annually by year-end 2002: Web Site localization the business of translating Web Sites …
When companies first go global, they tend to select the richest foreign markets. After all, if you want to make money abroad, you follow the money abroad. Yet this strategy overlooks the bulk of the world’s population. And it also …
Wal-Mart did $191 billion in revenues last year. By 2011, analysts expect it to hit $450 billion. It has more than 4,600 stores open around the world right now; it is already the largest employer in many states – with …
UPS is like a lot of American multinationals – its international business is not the core source of revenues, but is an increasingly vital source of revenues. This week, UPS released its quarterly figures: we find that while its U.S. …
I knew there were strict rules about what constituted actual “champagne” but wasn’t aware there were also rules for feta. This from the EU: The label “feta” can only be used for the distinctive cheese from certain Greek regions under …
A great interview with Andy Chuang of Goodcharacters.com in Fresno, California. His company specializes in Chinese naming and linguistic evaluation. The interview was conducted by Steve Rivkin; here’s an excerpt: For example, Toshiba once had a commercial song in China …