Money talks (in many languages)

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It’s no secret that the US has been on a borrowing binge for quite some time.

So when the US launched its redesigned $100 bill last year, the Fed went to great lengths to market the “Benjamin” globally.

Check out the New Money web site.

On the right side of the website you can choose from 25 languages — from Traditional Chinese to Thai.

Here’s the menu:

Why localize a website promoting the $100 bill into so many languages?

These bills are very popular with governments and businesses in markets where their native currency isn’t very stable. About 30% of all bills outstanding are $100 bills (though you won’t find any in my wallet).

Oh, and drug dealers are rather fond of them.

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John Yunker

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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