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Month: October 2005

Starbucks “Coffee in a Can” in Japan and Taiwan

October 12, 2005 by John Yunker

Starbucks Japan has launched its first ready-to-drink (RTD) coffee, shown here: Starbucks “Discoveries” will initially be offered in two flavors, Seattle (latte) and Milano (espresso) and will be sold in the refrigerated section of convenience stores. According to the company, …

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Categories Business globalization, Web Globalization

More Reasons to Localize for the US Hispanic Market…

October 5, 2005 by John Yunker

According to a recent study by Feedback Research of online consumers who lived in the US, spoke Spanish at home and/or used Spanish media regularly: 69% of Spanish-speakers who shop online preferred Spanish language sites when shopping or gathering information …

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Categories US Hispanic Market, Web Globalization
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