Globalization Cuts Both Ways

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Living in the U.S., it’s easy to take a one-sided view of globalization, where U.S. companies expand into foreign markets. But globalization cuts both ways, and I always love to see foreign companies take on U.S. multinationals on their home turf. For example, how will KFC handle Pollo Campero now that it has gone local?

Polo Campero is a Guatemalan fast food chain that just opened its first U.S. branch in Los Angeles. You can read the NY Times article here.

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John Yunker

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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