Adventures in web globalization, since 2002
I’m pleased to announce the new book Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, due out on April 10th. Think Outside the Country is isn’t strictly about taking a website or mobile app global, …
I’m excited to announce the publication of The 2017 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. Here are the …
Lululemon provides an interesting case study of a US-based retailer taking its first steps towards going global. And, like all first steps, this one is rather awkward. To be clear, Lululemon is only focused on shipping globally, which is a nice …
This year, we benchmarked the following seven luxury websites for the 2016 Web Globalization Report Card: Burberry Cartier Gucci Hermès Louis Vuitton Ralph Lauren Tiffany Out of these websites Tiffany emerged on top, largely because of its investment in global …
For the 2016 Web Globalization Report Card, we studied 9 financial services websites: Allianz American Express Axa Citibank HSBC Marsh MasterCard Visa Western Union American Express emerged on top with support for an impressive 41 languages; it most recently added Bosnian. …
I still look at the Buick brand as something for the post-60 demographic (though I must confess that demographic doesn’t feel quite so old anymore). It’s an image Buick has been working to change for years. But the beauty of globalization is that Buick doesn’t …
When I lived in New York, I used to get a kick out of visiting Tiffany. Not that I actually purchased much of anything there, but I was always impressed by how well the store packaged itself — down to …
I first published the Web Globalization Report Card about 10 years ago. Since then, a number of companies have developed their own internal Report Cards (and I’ve assisted with several). Adobe, in this excellent article on Five Golden Rules to Achieving Agile Localization, …
I was raised a Cardinals fan. But I don’t live in St. Louis anymore so I must follow the team virtually. Fortunately there’s the MLB mobile app. Now I can listen to the games — and Mike Shannon — in real …
We studied 18 consumer technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world. Out of those 18 …
I’m pleased to announce a new (and free) report focused on the globalization of travel websites. From American Airlines to Kayak to Wyndham, this report highlights those websites that have the widest global reach and are the most user friendly …
Just a quick note to announce a new article I’ve written for UX Magazine. I hope you find it useful — and please let me know what you think. PS: Here’s the previous article I wrote for UX Magazine, on …
According to my search on “web globalization” in Google Timeline: I’m not sure I agree with this graph, but those were some heady days back in 2000. From my humble perch, I’d say web globalization is alive and well. Perhaps …
I wanted to highlight a great catch made by commenter Ben to my earlier post on United’s in-flight navigation system, shown here: If you look closely at the lower right corner of the screen, the Arabic link is not correctly …
Professor Nitish Singh, author of The Culturally Customized Web Site, has just launched a certificate program in Web globalization management through St. Louis University. You can learn more at www.globalizationexecutive.com.