Adventures in web globalization, since 2002
Historically, when a Western company planned its Asian expansion strategy, it primarily focused on three markets (or fewer): China, Japan and South Korea. Today, any company with eyes on Asian expansion should not limit itself to these three markets. There …
Following up on my previous post, I was asked just how prevalent Thai is on the leading global brands. According to the 2016 Web Globalization Report Card, Thai is now seen on 54% of the websites studied. Among the websites …
The death of Thailand’s King Bhumibol Adulyadej has led to stores running out of black and white clothing as the population mourns its leader in color-appropriate clothing. What does this mean for website localization? Consider the Thailand home pages for …
I too am surprised it took Google this long to launch a dedicated Thai website. YouTube has local versions in 61 countries and 61 different languages. Today’s launch in Thailand makes that the 62nd. Currently, there are over one billion …