Amazon pluralizes Singles Day

Leave it to Amazon to turn Single Day plural.

And why not. If we can extend Black Friday to Cyber Monday, why not extend Singles day an extra day?

Here’s a screen grab of the Amazon China home page (note that the sale begins on 11/10):

amazon_singles day

Nike is sticking with one day, for now. Here’s a Singles Day promotion  its China website:

Nike_Singles_Day_Lebron

And here’s more about this epic shopping day from TechinAsia.

How Nike localizes “football”

In the US, football season has officially begun (there goes my weekends).

But outside of the US, football season means something entirely different.

So how does a global sporting goods company like Nike manage this heavily weighted word?

Here are two screen grabs from Nike’s new navigation menu:

Nike US

Nike UK

Nike uses the same word but simply changes the icon.

Certainly removes any ambiguity from the word ‘football.’