The best global travel websites (and why)

Delta's global gateway

There are now more than one billion international travelers, making the travel industry a benchmark for web globalization innovation and excellence.

So I’m pleased to be presenting a free webinar — sponsored by Lionbridge — to discuss my analysis of the leaders within this exciting industry, along with lessons for all companies.

My presentation will identify globalization trends (both positive and negative) in the travel industry. This webinar is designed to help you guide your web, marketing, and mobile teams to drive positive, efficient change.

You will learn:

  • Best practices in web globalization
  • Profiles of websites including Hotels.com, KLM, Hertz, DiscoverAmerica.com, and more
  • The hottest languages on the web today
  • Mobile considerations to save time & improve user experience
  • How to make the most of social & user-generated content

Even if your company is not a travel company, you will learn valuable tips and insights to help your company stay ahead of the competition.

I hope you can join me!

Details:

May 20, 2014

11am – 12pm EST

Click here to register.

Free Webinar: The Leading Global Retailers (and why)

The Leading Global Retailers and Why

I hope you’ll join me on Wednesday for a free one-hour webinar (sponsored by Lionbridge).

I will talk about my research on the retail industry, focusing on companies like Amazon, Apple, and Best Buy. You’ll get a better understanding of just why retail is so challenging from a global perspective and how to minimize risks.

April 4, 2013
12:00 PM Eastern Standard Time | 17:00 Greenwich Mean Time

UPDATE: The call is now available for replay here.

Free Webinar: The Best Global Travel Websites – and Why

I hope you’ll join me in a week for a free one-hour webinar (sponsored by Lionbridge).

I will talk about my research on the travel industry, focusing on how companies have taken their websites and mobile apps global. I’ll focus on languages, web architecture, navigation, and common missteps.

March 6, 2013
12:00 PM Eastern Standard Time | 17:00 Greenwich Mean Time
Click here to register

The best global travel websites

lionbridge_travel_2013

I’m pleased to announce a new (and free) report focused on the globalization of travel websites.

From American Airlines to Kayak to Wyndham, this report highlights those websites that have the widest global reach and are the most user friendly — regardless of the user’s language or nationality.

Lionbridge sponsored the production of this report and is making the report available for free (registration required).

Lionbridge suggested the websites they wanted to see included but they did not play any role in the analysis of these sites. I’ve been studying many of these companies for years now through the Web Globalization Report Card.

Even if your company is not a member of this industry, you may find this report valuable. Included are a number of general web globalization best practices.

Furthermore, the travel industry includes a handful of companies that have really innovated in regards to the globalization of websites and mobile apps, companies like Booking.com, Hotels.com, and Kayak.

In all, this report scores 71 companies across a seven segments, including hotels, airlines, rental cars, cruise lines, and online travel agencies. Companies include Starwood Hotels, Delta, United, Booking.com, Expedia, Hotels.com, Avis, Sixt, among others.

You can download your copy for free by registering here.

Free Webinar: Strategies for Choosing a Language Service Provider

Join me next week (February 24th at 9 am Eastern) for a free webinar hosted by Lionbridge.

I’ll be sharing what I’ve learned over the years as both a provider and buyer of language services.

If you’re new to the language industry, you may find yourself confused by the terminology and overwhelmed by the myriad choices in services. If so, you’re certainly not alone. I’ll demystify the terminology and will also cover:

  • What questions you should ask any prospective language partner
  • What questions you should ask yourself before looking for a language provider
  • Why sample translations don’t always work (and what you should ask for instead)

Click here to register

And for more information on finding a language services vendor, check out my book The Savvy Client’s Guide to Translation Agencies.

UPDATE: The webinar has been recorded and is available at: http://bit.ly/gwxz42