Google announced the launch of domains.google. today, not a new service but a newly “domained” service.
I think it’s fitting that the first public use of .google is applied to its domains business.
The question is: What other business lines will begin using .google?
And what will .google ultimately resolve to? A search window?
GoDaddy is marketing the new top-level domain INTERNATIONAL.
This is one TLD that I can’t imagine recommending to anyone.
For starters, you don’t need this domain to go global. Every TLD is inherently global in reach.
And if you really want to go global, you need to register local domains, as in country codes and language-specific domains.
As I often say: The Internet connects computers; language connects people.
A 13-character, Latin-based domain is not going to get you very far in countries for which Latin is not the native script, like say the world’s largest Internet market: China.
So despite what GoDaddy says, you don’t need “.international” to go international.
My latest post for client Pitney Bowes on making sense of the hype concerning the new generic TLDs.
The first wave is rolling in
More than 1,200 gTLDs have been applied for so far. You can check the status of each domain online (https://gtldresult.icann.org/application-result/applicationstatus) and learn more about what each applicant plans to do with it. In many cases, applicants are planning to register their brand names for internal uses, such as KPMG and Hermes. But many applicants are registering domains with the hopes of creating a popular and lucrative new source of revenue.
So far, more than 125 domain names have been delegated, including such names as:
- онлайн (online)
- 公司 (company)
My take: Many of these new TLDs are going to amount to nothing. But many will be quite successful and will usher in a new wave of innovations. So anyone who dismisses gTLDs altogether is mistaken.