Adventures in web globalization, since 2002
A number of cities around the world have adopted bespoke top-level domains, such as .NYC, .Tokyo and .London and .Vegas But the key to a successful global city website is that it is a multilingual website. And, sadly, too many …
One of the major takeaways from the Web Globalization Report Card is the importance of providing “front doors” to your localized websites. These doors begin with the addresses themselves, which may not include the .com domain. In fact, I’d recommend …
As a small (but growing) number of companies terminate their dot-brand registrations, it’s fair to ask if dot-brands are a dot-bust. It’s starting to appear that way. Though the fault lies less with the domains themselves than with the companies …
Imagine if a Brazilian technology company created an online store called Appalachia. And, over the years, Appalachia.com grew to become a global giant, so much so that the company pursued exclusive ownership of the top-level domain Appalachia. So not only …
Canon recently launched its generic top-level domain (gTLD) .canon at http://global.canon. In doing so, the company plans to migrate away from canon.com to .canon, presumably with different divisions and/or geographies occupying subdomains. The company writes: Until now, the URL we used for …
I love this story in CircleID about how the Hong Kong billionaire Richard Li has registered the generic top-level domain .richardli. I have no idea what he paid but the going rate on the application is around $100,000. The official explanation for …
Earlier this year Verisign, the registry that manages the .com and .net domains, began rolling out the localized Japanese equivalent of .com: .コム. Today, Verisign adds another language to the mix, with the rollout of the Korean versions of both .com (.닷컴 …