And so it has begun: The world’s biggest online shopping day.
More than $9 billion dollars was spent this day last year and experts are forecasting a number well north of that this year.
As I’ve been doing for the past few years, I’ve collected a few screen grabs of localized websites in China. Here are the latest:
Continue reading “Notes from Singles Day 2015”
Leave it to Amazon to turn Single Day plural.
And why not. If we can extend Black Friday to Cyber Monday, why not extend Singles day an extra day?
Here’s a screen grab of the Amazon China home page (note that the sale begins on 11/10):
Nike is sticking with one day, for now. Here’s a Singles Day promotion its China website:
And here’s more about this epic shopping day from TechinAsia.
In China, November 11th is known as Singles Day and it has quickly become the world’s biggest day for ecommerce.
Tmall, the massive ecommerce website owned by Alibaba is already promoting this day:
Tmall hosts a great number of Western brands that are also eager to capitalize on this day, like Clinique:
Xiaomi, China’s leading mobile phone company, will most likely sell quite a few phones this day as well.
Amazon is not content to be a bit player. According to Tech in Asia, Amazon is planning to offer fast international shipping:
…it means that Chinese consumers will be able to shop on Amazon’s US, German, Spanish, French, and Italian stores and have whatever they order shipped directly to China. Amazon China is also launching an “international shopping” feature that should make it more convenient for Chinese customers to shop for goods they want from foreign Amazon shops.
Any retailer serious about succeeding in China cannot ignore Singles Day.
The question is: Will Singles day soon become a global ecommerce day?