Country Codes of the World XL

I love to design custom Country Code or IDN prints for various companies and organizations.

And, on occasion, these prints can be quite large, as shown below:

cctld wall print

This photo is from the London office of a US-based company. I hope to see it in person someday.

If you’re interested in a custom design for your office, or wherever, let me know.

More than half of the leading global websites support Thai

Excerpted from the <a href="http://bytelevel.com/map/IDN.html">Internationalized Domain Names</a> poster
Excerpted from the Internationalized Domain Names poster

Following up on my previous post, I was asked just how prevalent Thai is on the leading global brands.

According to the 2016 Web Globalization Report Card, Thai is now seen on 54% of the websites studied.

thai_websites

Among the websites that support Thai are:

  • Air France
  • Airbnb
  • Coca-Cola
  • Dyson
  • Emirates
  • Expedia
  • Ford
  • Hertz
  • Hilton
  • Honeywell
  • IKEA
  • John Deere
  • Kayak
  • Lenovo
  • Lexus
  • MUJI
  • PayPal
  • Twitter
  • Uber
  • UNIQLO
  • Visa

Not all of these websites have “gone dark” in mourning, such as Dyson:

dyson_thai

Contrast that with HP:

hp_thai

For more information on best practices in web localization, check out the 2016 Report Card

 

Web localization is a black and white issue

The death of Thailand’s King Bhumibol Adulyadej has led to stores running out of black and white clothing as the population mourns its leader in color-appropriate clothing.

What does this mean for website localization?

Consider the Thailand home pages for Apple:

apple_thai

Samsung:

samsung_thai

Microsoft:

microsoft_thai

McDonald’s:

mcdonalds_thai

Starbucks:

starbucks_thai

And Coca-Cola has gone black on its social feeds:

coke_social_thai

Web localization isn’t about creating a localized website and forgetting about it.

It’s about creating a living and breathing website that responds quickly to local events. Web localization is about respect.

To learn more about the leaders in web localization, check out the 2016 Web Globalization Report Card.

 

WordPress reaches 50 languages as it expands into India

This blog began more than a decade ago when WordPress was available in English only.

WordPress is now available, fully translated, in 50 languages, in impressive achievement.

Polyglots Team Experiences Record Annual Growth, Expands WordPress’ Reach to Millions with New Translations

One of the latest languages to be added is Gujarati, an Indian languages spoken by more than 60 million people.

I mention this language because I’ve long maintained that companies are going to need to localized in some (if not all) of India’s 20+ official languages. They just don’t know it yet.

Google does. So does Facebook. And now, so does WordPress.

For more about the language leaders of the Internet, check out the 2016 Web Globalization Report Card.

Are you celebrating India’s festival season? Amazon sure is

Amazon Great Indian Festival

Flipkart has long been the dominant ecommerce retailer in India, but Amazon is no longer content to remain in second place.

Amazon launched its Great Indian Festival promotion this week with free prizes including a number of cars, even a free home.

Just a day in, Amazon claims record sales and one billion hits, which doesn’t really mean anything, but sounds impressive.

Retailers have awakened to the importance of local holidays around the world. Just as retailers outside of China have discovered China’s immensely popular Singles Day, they can’t ignore fall festival season in India.

And this holiday isn’t just about retailers, but any global company. Like Chevrolet, which is offering a free gold coin for purchases during festival season:

Chevrolet India