Adventures in web globalization, since 2002
The short answer: It depends. The context of how you display this flag can make all the difference; for example, do you display the flag on a global gateway with text that reads Select Country or Select Country/Region? This may seem …
If you visit Marriott’s China website today you’re likely to see this: I dumped the text into Google Translate and here is what it loosely says: So what exactly happened here? According to Skift, Marriott sent a survey in Mandarin …
In 2016, more than 120 million Chinese traveled internationally. which is roughly the entire population of Japan (or Canada, Italy and Australia combined). And only 10% of the country has a passport. Imagine the travel industry when 25% of Chinese …
While I’ve closely studied travel websites for many years (such as airlines, hotels, travel agencies) as part of The Web Globalization Report Card, I’ve not spent much time looking closely at destination websites, such as for cities, regions and countries. That …
I’m pleased to announce the new book Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, due out on April 10th. Think Outside the Country is isn’t strictly about taking a website or mobile app global, …
For the 2017 Web Globalization Report Card, we studied the following 24 travel websites: Air France Airbnb American Airlines Avis Booking.com British Airways Delta Emirates Enterprise Expedia Four Seasons Hertz Hilton Hotels.com Hyatt InterContinental Hotels Kayak KLM Marriott Royal Caribbean Sixt …
I’m excited to announce the publication of The 2017 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. Here are the …
UPDATE: The 2017 Web Globalization Report Card is now available. I’m pleased to announce the publication of The 2015 Web Globalization Report Card. Here are the top-scoring websites from the report: For regular readers of this blog, you’ll notice that …
I was pleased to see the Four Seasons embrace the globe icon for its global gateway. It is well positioned in the upper right-hand corner. The Four Seasons website ranked 145th out of the 150 websites scored in the 2014 Web …
There are now more than one billion international travelers, making the travel industry a benchmark for web globalization innovation and excellence. So I’m pleased to be presenting a free webinar — sponsored by Lionbridge — to discuss my analysis of …
UPDATE: The 2017 Web Globalization Report Card is now available. More than ten years ago I set out to create a report that benchmarked global websites. I looked at languages supported. I studied the localized websites. I interviewed the executives …
I hope you’ll join me in a week for a free one-hour webinar (sponsored by Lionbridge). I will talk about my research on the travel industry, focusing on how companies have taken their websites and mobile apps global. I’ll focus …
I’m pleased to announce a new (and free) report focused on the globalization of travel websites. From American Airlines to Kayak to Wyndham, this report highlights those websites that have the widest global reach and are the most user friendly …