Beyond Borders: Web Globalization Strategies

It’s official! The book I spent the past year on is now available from Amazon. It came in at a whopping 576 pages and – as I look through it again – was a very ambitious undertaking. I set out to create a book that covered the full landscape of Web globalization issues – from planning to marketing to technical and linguistic obstacles. I even added a section about international domain names. Then the editor suggested “Hands On” sections and I added those as well; the Hands On sections were actually quite a bit of work considering that I had to recruit volunteer translators across eight languages. But the hard work was well worth it. I’m very proud of this book and I hope people like it.
Continue reading “Beyond Borders: Web Globalization Strategies”

Scooby Doo domain name drama

The battle between Hannah Barbara and a fan site over the “scoobydoo.co.uk” domain has taken a new twist. You can read about it here. This episode underscoes the importance of companies reserving domain names globally from the onset.

Of Wal-Mart and Web sites

Wal-Mart has stores in 9 countries yet offers localized sites for only two of these countries: Germany and Mexico. And even these two sites are little more than facades. I’m going to do quite a bit more writing about why companies such as Wal-Mart don’t do such a good job presenting themselves to the world by means of the Internet.