The growing language gap between travel and tourism websites

The travel industry has long been at the forefront of web globalization. Take Booking.com, with support for 41 languages, or Uber, with support for 36 languages, or KLM, with support for 32 languages. And yet, if you wish to research …

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Announcing the top 10 global tourism websites

While I’ve closely studied travel websites for many years (such as airlines, hotels, travel agencies) as part of The Web Globalization Report Card, I’ve not spent much time looking closely at destination websites, such as for cities, regions and countries.  That …

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Think Outside the Country

I’m pleased to announce the publication of my newest book: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy. This book is the result of the past decade spent working with marketing and web …

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Think Outside the Country: Coming April 10th

  I’m pleased to announce the new book Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, due out on April 10th. Think Outside the Country is isn’t strictly about taking a website or mobile app global, …

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The top 25 global websites from the 2017 Web Globalization Report Card

I’m excited to announce the publication of The 2017 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. Here are the …

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The top 25 global websites from the 2014 Web Globalization Report Card

UPDATE: The 2017 Web Globalization Report Card is now available. More than ten years ago I set out to create a report that benchmarked global websites. I looked at languages supported. I studied the localized websites. I interviewed the executives …

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