Adventures in web globalization, since 2002
As I mentioned a few days ago, Singles Day arrived well before the official start: 11/11. But now that it has officially arrived, a thought a few screen shots would be in order. First off, Chinese ecommerce giant JD.com reports …
As I write this on November 5th, Singles Day (November 11th “11.11”) is nearly a week away. Singles Day is the world’s biggest shopping day, a virtual event that originated in China, popularized by Alibaba, and, thanks in large part …
Did you know that World Usability Day is November 11th? There is an impressive virtual event planned for this day and hosted by the Cleveland User Experience Professionals Association. Here is a list of speakers including yours truly: Colin C. …
Earlier this year I was asked about how best to align global social media content with global websites. My answer ultimately resulted in this article in Multilingual. When asked by a reporter why he robbed banks, the stick-up man Willie …
A sponsored blog post from Lilt. These days, with more and more customer interactions moving online, a lot of important discussions are happening in the localization industry. As companies are looking to optimize their localization programs and scale their efforts …
Web localization is a never-ending journey. And because the world is constantly changing, what worked yesterday may not be as effective tomorrow. Like this visual development in South Korea: When localizing for South Korea, avoid a “pinching fingers” image. From …
LILT, a Global by Design sponsor, is hosting the next edition of its popular Ascend conference on October 6-7. The event is designed to help you reach the 87% of consumers who do not speak English as a first language. …
There are still a few days left before I teach a two-hour class devoted to best practices in global navigation. July 27th9am to 11am PSTClass link You’ll learn: The four core elements of a successful global gateway strategy Country codes …
Awhile back, I documented the evolution of Apple.com. Now let’s take a look at Nike.com. I hope you like it — and I welcome suggestions for future videos. PS: Nike is ranked #52 in the 2021 Web Globalization Report Card.
I recently spent an hour virtually with Tucker Johnson of Nimdzi to talk about the 2021 Web Globalization Report Card. I hope you enjoy it! Link
A localized website is of little value if local users cannot find it. And yet many global websites continue to make visual and technical mistakes that keep local websites effectively hidden from their intended visitors around the world. Which is …
A few months ago, Global by Design sponsor Lilt sponsored a survey to assess the state of the localization industry. That report is now ready and it reflects input from more than 900 localization professionals. It’s a great read and I recommend …
One of the major takeaways from the Web Globalization Report Card is the importance of providing “front doors” to your localized websites. These doors begin with the addresses themselves, which may not include the .com domain. In fact, I’d recommend …
After posting my Web Globalization Report Card video I was asked to comment on the global evolution of a few websites. So I thought I’d put together a brief presentation on Apple.com, a website most everyone is familiar with, and …
I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever since then. For the first time in all those years, …