In January, I wrote about Xiaomi’s success in crowdsourced translation of its operating system — and how this bodes well for global expansion.
Xiaomi, for those who’ve never heard of it, is a fast-growing mobile phone company in China — and a company with global aspirations.
Xiaomi VP (and ex-Google Android boss) Hugo Barra recently shed light on the markets that Xiaomi will be targeting initially. Here they are:
- Indonesia and the Philippines
- Brazil, Mexico, and potentially other Latin American countries
Malaysia is next in line as the company expands across Asia. But also note Latin America in that list — which in my view will also include the US.
Naturally, I gave the Xiaomi website a quick once-over.
Shown below is the header — note the globe icon used for the global gateway.
Only Chinese and English are supported currently, though I expect this to change in the year ahead…