Adventures in web globalization, since 2002
I’m pleased to announce a new (and free) report focused on the globalization of travel websites. From American Airlines to Kayak to Wyndham, this report highlights those websites that have the widest global reach and are the most user friendly …
I’m always amazed when I come across global gateways that I find complicated in my native language. Like Delta Airline‘s global gateway. What you see here is not one but two pull-down menus. First you select your country, then language. …
Sometimes a web redesign is a big step forward; sometimes it is a step in reverse. In the case of American Airlines (when viewed from a web globalization perspective) a recent web redesign resulted in a significant step backwards. American …
Airbnb is one of the hot new travel web service startups. It basically lets you rent out your spare bedroom or look for a spare bedroom when you travel. That’s how it started out; now it is expanding to include …
We included nine hotel and resort web sites in the 2011 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world. Out of …
In the 2008 Web Globalization Report Card, Hotels.com ranked close to last place in the web services category. In this year’s Report Card, Hotels.com ranked only behind Google and Wikipedia — an impressive turnaround. In just two years, Hotels.com added …
We included nine hotel and resort brands in the 2010 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their web sites and applications for the world. It is …
Expedia just reported quarterly numbers and the contrast between domestic growth and international growth is strartling: 1% US growth vs. 25% international growth for Q4. Granted, international travel is booming these days. But had Expedia not invested in Web globalization …