First of all, I love tofu.
But when you see it on a computer screen, it’s not so nice.
Like those two rows of “tofu-shaped” objects shown below that indicate a missing font:
Tofu used to be a much bigger problem ten years ago, back when fonts are strictly aligned with different character sets and computers shipped with very limited font families. Today, computers and phones ship with system fonts that can natively display a significant number of languages.
Nevertheless, as websites support more and more languages, the need for fully world-ready fonts will only grow.
So it’s nice to see Google investing in creating open-source font faces to support the world’s languages.
This font family is called NOTO (as in no tofu).
A package of all 100+ fonts weighs more than 470MB.
Instead, you might pick and choose which language/script you wish to support:
This post is brought to you by the Multilingual Eye Chart.
Examine the Boeing global gateway below and see if you can see a problem:
I did not realize the Middle East had an official flag but, according to this gateway, it does.
And herein lies a major problem with using flags — they’re not well suited to regional websites.
Apple has a similar problem as illustrated by its Latin American flags:
So what’s the solution?
Stop using flags for global navigation.
It’s quite simple actually.
And, yes, I do believe that Apple will drop flags from its website. Eventually.
For more on this, check out The Art of the Global Gateway.
China’s Alibaba is the creator (and exporter) of this one-day ecommerce extravaganza that takes place on 11/11.
And despite being a one-day event the pre-promotion is in full effect.
According to brandchannel, Alibaba is intent to set new records this year by expanding beyond China’s border. Its long-term goal is two billion shoppers, so they have no choice but to look outside mainland China. This year they’ve recruited Katy Perry as their spokesperson.
Amazon recently launched Prime in China. But Amazon is just a blip compared to Alibaba.
Costco has been a partner for several years and apparently did 3.5 million in sales two years ago. Here is their Tmall home page. Costco does not even have a localized website for China — just a Tmall site, which is effectively the same thing when it comes to China. The benefit of a Tmall site is that you’re hosted within the country, bypassing the great firewall. And you get built-in marketing and support from Alibaba.
Now, will Singles Day take off in the US?
When it comes to ecommerce, I’d say anything is possible. We Americans love any opportunity to shop. And perhaps with the growing backlash against Black Friday, this will one day become the next big shopping day.
The death of Thailand’s King Bhumibol Adulyadej has led to stores running out of black and white clothing as the population mourns its leader in color-appropriate clothing.
What does this mean for website localization?
Consider the Thailand home pages for Apple:
And Coca-Cola has gone black on its social feeds:
Web localization isn’t about creating a localized website and forgetting about it.
It’s about creating a living and breathing website that responds quickly to local events. Web localization is about respect.
To learn more about the leaders in web localization, check out the 2016 Web Globalization Report Card.
This blog began more than a decade ago when WordPress was available in English only.
WordPress is now available, fully translated, in 50 languages, in impressive achievement.
Polyglots Team Experiences Record Annual Growth, Expands WordPress’ Reach to Millions with New Translations
One of the latest languages to be added is Gujarati, an Indian languages spoken by more than 60 million people.
I mention this language because I’ve long maintained that companies are going to need to localized in some (if not all) of India’s 20+ official languages. They just don’t know it yet.
Google does. So does Facebook. And now, so does WordPress.
For more about the language leaders of the Internet, check out the 2016 Web Globalization Report Card.