Are you celebrating India’s festival season? Amazon sure is

Flipkart has long been the dominant ecommerce retailer in India, but Amazon is no longer content to remain in second place. Amazon launched its Great Indian Festival promotion this week with free prizes including a number of cars, even a free home. Just a day …

Read more

BMW & Chevrolet: The Best Global Automotive Websites

For the 2015 Web Globalization Report Card, we studied 14 automotive manufacturers and one supplier (Michelin). Audi BMW Chevrolet Ford Goodyear Honda Hyundai Land Rover Lexus Mercedes Michelin Mini Nissan Toyota Volkswagen Out of those 15 websites, BMW and Chevrolet emerged in a numerical …

Read more

Chevrolet wants a consistent global brand — hopefully a consistent website will follow

Interesting article in the WSJ (sub. required) about Alan Batey, the new global brand chief of Chevrolet. From the article: Mr. Batey says he wants to unify the brand’s strategy. “We used to operate regionally with each country or local area doing their …

Read more

BMW: The best global automotive website of 2013

We included 14 automotive and supplier websites in the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world. Out of those …

Read more