I want to thank internet researcher Anat Ben-David for sharing this photo of her office wall.
I’ve usually seen our Country Codes of the World print framed in black but I think white looks better!
PS: The Country Codes print is currently on sale until Friday.
Canon recently launched its generic top-level domain (gTLD) .canon at http://global.canon.
In doing so, the company plans to migrate away from canon.com to .canon, presumably with different divisions and/or geographies occupying subdomains.
The company writes:
Until now, the URL we used for Canon’s global website was “www.canon.com.” From now on, however, we will begin gradually introducing “global.canon” to provide information to a global audience with a new online presence.
“global.canon” is a URL that uses the new generic top-level domain (gTLD)* “.canon.” Since “.canon” is a domain name that can only be used by the Canon Group, users of “.canon” sites can be assured that the information they are receiving is reliable. In order to ensure that customers can safely access Canon information beyond the global site, the Company also plans to extend the “.canon” domain name to other Canon Group sites.
Canon was ranked 28th in the 2016 Web Globalization Report Card. It has long been one of the language leaders but navigation was often a weak spot.
With the new domain comes a new web design — and new global gateway. Note the new globe icon perfectly positioned in the header.
This is a positive step forward. Granted, Canon has MUCH work to do as it migrates its many geographies and product divisions over to the new design and domain architecture. But it appears to be on the right path.
Looks like it’s time I update my European Union map, removing a key country code:
Brexit underscores a point I’ve made over the years — that country codes are more relevant to users than regional domains, namely .eu.
A number of companies use .eu to support regional websites, but Brexit illustrates the inherent risks. A safer approach is to register country codes and support more targeted websites.
These are interesting times.
Earlier this year Verisign, the registry that manages the .com and .net domains, began rolling out the localized Japanese equivalent of .com: .コム.
Today, Verisign adds another language to the mix, with the rollout of the Korean versions of both .com (.닷컴 ) and .net (.닷넷).
This is sunrise period of registration, which is limited to trademark owners. The landrush period begins on August 16th.
Here are details on how these new localized domain names will function:
PS: The landrush for the Japanese equivalent of .com begins today!
As life sciences companies broaden their global sights to include new and emerging markets, their global (and mobile) websites have not always kept pace.
SDL recently commissioned a report in which I benchmarked a select group of 25 life sciences websites:
- Astra Zeneca
- Becton Dickinson
- Boston Scientific
- Bristol-Myers Squibb
- Edwards Life Sciences
- Eli Lilly resenius
- Gilead Sciences
- Johnson & Johnson/Janssen
- Perkin Elmer
- Smith & Nephew
- St. Jude Medical
From languages to localized content to usability, this report highlights those companies that have done the very best at taking their websites global. In addition, this report provides valuable best practices from which companies across all industries can benefit.
You can request a free copy of the report here.
And I will be presenting from the report on May 25th via webinar, also free. You can register here.
I hope you can join!
And so it begins.
Verisign, the registrar that manages .com domains, has begun its rollout of non-Latin .com equivalents, beginning with Japanese:
Now, if you don’t have a Japanese domain name, slapping .コム to the end of your company’s name probably doesn’t make much sense from a branding perspective (though absolutely from an intellectual property perspective).
But more and more companies DO have Japanese domains names (or should).
And these companies will be registering this domain, if they haven’t already.
The official land rush begins May 16, 2016. So get ready!
Japanese is only just the beginning.