Web localization is a black and white issue

The death of Thailand’s King Bhumibol Adulyadej has led to stores running out of black and white clothing as the population mourns its leader in color-appropriate clothing.

What does this mean for website localization?

Consider the Thailand home pages for Apple:

apple_thai

Samsung:

samsung_thai

Microsoft:

microsoft_thai

McDonald’s:

mcdonalds_thai

Starbucks:

starbucks_thai

And Coca-Cola has gone black on its social feeds:

coke_social_thai

Web localization isn’t about creating a localized website and forgetting about it.

It’s about creating a living and breathing website that responds quickly to local events. Web localization is about respect.

To learn more about the leaders in web localization, check out the 2016 Web Globalization Report Card.

 

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