What do you get for the billionaire who has everything? How about a vanity TLD?

I love this story in CircleID about how the Hong Kong billionaire Richard Li has registered the generic top-level domain .richardli.

I have no idea what he paid but the going rate on the application is around $100,000.

The official explanation for this purchase is to “protect intellectual property.” But I’d say owning one can be a heck of a lot of fun.

Now that Richard owns the domain, he can set up his own email account; how about me@richardli?

Now I just have to drum up enough money to register .yunker before these folks beat me to it.

 

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