Is Pocari Sweat the next Gatorade?

Screen Shot 2013-11-14 at 5.44.47 PM

pocari_sweat

It used to be that you had to travel all the way to Japan to be amused by the popular drink Pocari Sweat.

The drink has been around since 1980 and is popular in a number of countries across Asia.

But you can now get this drink on Amazon and select stores. Judging by the chatter I’ve seen in various online circles, it’s becoming a cult hit.

So I have to ask: Is this drink going to be huge in the US one day?

The name alone is not easily ignored.

I’d love to see it succeed here, though not as much as I’d love to see Yunker succeed here.

 

 

(Visited 85 times, 1 visits today)

Tagged as: ,

Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.